Apr 25, 2024  
2018-2019 Undergraduate Catalog 
    
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2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

CO 319 - Digital Advertising Campaigns (3)

This course provides practice in crafting persuasive messaging for advertising, public service announcements, sports marketing, product launches, and brand story pitches using the full array of digital and social media engagement tools. The course will also examine the relationship between journalism and advertising. Students will produce advertorials, branded content, web-based content, ambient ads, stealth advertising, social media campaigns, and product placements. Prerequisite: CO 125 , CO 271 /AR 271 , CO 235  or CO 415 . FA.