Mar 30, 2020  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

MK 313 - Promotion Strategy (3)

Examination of the variables of the promotional mix (advertising, publicity, personal selling, and sales promotion) and their role in marketing processes. Focus is on managing both interpersonal and mass communications, including positioning issues, message strategies, and creative appeals; media evaluation, selection, and placement; and the implementation of sales promotions. Prerequisite: MK 310 . FA.