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Apr 18, 2024
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2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]
Corporate Communication, B.A.
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 Return to: Programs of Study
The candidate for the Bachelor of Arts degree in Corporate Communication offered through the Avila Advantage program must complete all the University general degree requirements. It is open to students who meet the requirements for admissions to the Avila Advantage Program .
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Core Requirements
All students must complete the Avila University Core Curriculum as a part of their degree programs. The Core consists of a minimum of 39 credit hours that meet the requirements listed below. Please go to Core Curriculum for more information and to view all Core classes.
Core Foundations (9-11 credit hours)
Foundations requirements provide the basic skills essential for effective participation in other classes as well as the professional world.
Core Pillars & Levels (30 credit hours)
Pillars and Levels requirements address the breadth of knowledge expected of a liberal arts education and challenges students to integrate prior knowledge and create new ideas through higher levels of coursework.
Cross-Application Note: All courses that meet a Pillar also meet a Level and may meet a Designation requirement. Some courses taken for major and/or minor requirements may also meet Core requirements.
| CORE CURRICULUM OBJECTIVES |
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Social Justice & Civic Life Pillar
(6 credit hours required) |
Creativity & Culture Pillar
(6 credit hours required)
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Belief & Reason Pillar
(6 credit hours required) |
Explorations of Nature Pillar
(6 credit hours required) |
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24 credit hours required
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ACQUIRE LEVEL |
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| TRANSFORM LEVEL |
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| 6 credit hours required |
CONTRIBUTE LEVEL |
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Core Designations
Core Component Designations requirements incorporate assignments and experiences focused on developing and deepening student understanding to prepare students for responsible lifelong contributions to the global community.
| CORE Designations |
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Interdisciplinary Studies (IS)
(9 credit hours)
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Global Studies (GS)
(9 credit hours)
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Community Engagement (CE)
(3 credit hours)
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Transfer Students
The Core Component Designations requirement for transfer students is determined by the number of credit hours transferred to Avila University. Please see the Transfer Students page within this catalog.
Cross-Application
As noted above, courses can have multiple designations and thus meet multiple requirements at once.
Example: BI 215 - Humans & the Environment (3) meets all of the following requirements:
- Belief & Reason Nature Pillar
- Transform Level
- Global Studies (GS) Designation
- Major Requirement
Requirement 1.
Fulfill all the requirements for a degree as stated in this catalog.
Requirement 2.
Students must achieve a minimum grade of “C” in all courses required for the major.
Major Related Requirements
The major specifically requires that the following core courses be included within each candidate’s curriculum:
Professional Studies Foundation
Completion of the following Professional Studies foundation courses:
Corporate Communication
Completion of the following major courses:
Technology Requirements
Computer competency will be demonstrated by successful completion of the following course:
Outcomes
Graduates for the Bachelor of Arts degree in Corporate Communication will be able to:
Professional Studies Outcomes
Outcome 1.
Develop and analyze innovative solutions for problems using critical and creative reasoning (BU 321, BU 322, EC 202 /EC 203, EC 240).
Outcome 2.
Demonstrate the ability to clearly communicate in professional settings using effective interpersonal, teamwork, cultural, presentational, and writing skills (CO 212, CO 213, CO 312, CO 321).
Outcome 3.
Demonstrate an understanding of ethical frameworks and theories and how to apply them in professional situations (BU 305, CO 212, CO 321).
Outcome 4.
Demonstrate the ability to use technology in managing organizations (CO 213, EC 240, HC 456).
Corporate Communication Outcomes
Outcome 1.
Understand the theory of persuasion and rhetoric (CO 225 , CO 235 , CO 415 ).
Outcome 2.
Communicate an organization’s message (CO 317 , CO 331 , CO 415 ).
Outcome 3.
Use technology to communicate messages (BU 310 , CO 235 , CO 415 ).
Assessment
Summative outcomes for the Corporate Communication degree in the Avila Advantage program are assessed through a written brand campaign case study and an oral presentation of that study to outside professionals in the capstone course (CO 415 ). In addition to the three Corporate Communication outcomes, the four Professional Studies outcomes are assessed through the brand campaign study as well. The Summative assessment occurs yearly. Formative outcomes are assessed in individual courses as students move through the program. Each year data is gathered for one of the three outcomes. After three years, faculty review both formative and summative data results for all three Corporate Communication outcomes at once.
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Return to: Programs of Study
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