Nov 24, 2024  
2019-2020 Undergraduate Catalog 
    
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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

MK 411 - International Marketing (3)

A study of the special problems of businesses in analyzing the environment affecting selection and development of international markets with respect to the firm’s resources and alternative foreign opportunities. Prerequisite: MK 310 . 2015 CORE: Global Studies. FA.