Apr 25, 2024  
2022-2023 Undergraduate Catalog 
    
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

BU 411 - International Marketing (3)

A study of the special problems of businesses in analyzing the environment affecting selection and development of international markets with respect to the firm’s resources and alternative foreign opportunities. Prerequisite: BU 310 . 2015 CORE: Global Studies. FA.