Dec 04, 2024  
2022-2023 Graduate Catalog 
    
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2022-2023 Graduate Catalog [ARCHIVED CATALOG]

CO 511 - Strategic Communication Theory (3)

This course provides an overview of the foundations and tools of strategic communications, including the history and evolution of state of the art digital and social tactics. Students will examine introductory communication strategies, the roles of media, audience identification, goal-oriented message development, and the role of strategic communications today in organizations and throughout society. Graduates will also be encouraged to find jobs in nonprofits and start-ups, and even go on to create their own jobs. As such, students will explore the ethics of persuasion communication and as well the critical role of digital media in developing and executing a successful communication campaigns and programs. SP.