Apr 13, 2025  
2023-2024 Undergraduate Catalog 
    
Catalog Home
Correspondence
Academic Calendar 2023-2024
General Information
Student Development
Student Policies
Admission
Transfer Students
College of Innovative Professional & Graduate Studies
Expenses, Payment, Refund Policies and Financial Aid
Academic Information
Academic Policies
CORE 42
Core Curriculum
Programs of Study
Course Descriptions
Administration & Undergraduate Faculty
Campus Map 2023
2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

CO 235 - Principles of Advertising (3)

Study of advertising from the agency perspective. Examination of the industry and its evolution nationally and internationally, including legal and ethical issues, creative process, evaluation criteria, and use of media. FA.