Nov 23, 2024  
2023-2024 Graduate Catalog 
    
  Catalog Home
  Correspondence
  Academic Calendar
  General Information
  Student Development
  Student Policies
  Admissions
  Expenses, Payment, Refund Policies and Financial Aid
  Academic Information
  Academic Policies
  Graduate Programs
  Non-Credit Programs
  Graduate Courses
  Administration & Graduate Faculty
  Campus Map 2023
HELP
2023-2024 Graduate Catalog [ARCHIVED CATALOG]

CO 511 - Strategic Communication Theory (3)

This course provides an overview of the foundations and tools of strategic communications, including the history and evolution of state of the art digital and social tactics. Students will examine introductory communication strategies, the roles of media, audience identification, goal-oriented message development, and the role of strategic communications today in organizations and throughout society. Graduates will also be encouraged to find jobs in nonprofits and start-ups, and even go on to create their own jobs. As such, students will explore the ethics of persuasion communication and as well the critical role of digital media in developing and executing a successful communication campaigns and programs. SP.