Nov 26, 2024  
2023-2024 Graduate Catalog 
    
  Catalog Home
  Correspondence
  Academic Calendar
  General Information
  Student Development
  Student Policies
  Admissions
  Expenses, Payment, Refund Policies and Financial Aid
  Academic Information
  Academic Policies
  Graduate Programs
  Non-Credit Programs
  Graduate Courses
  Administration & Graduate Faculty
  Campus Map 2023
HELP
2023-2024 Graduate Catalog [ARCHIVED CATALOG]

BA 641 - Marketing & Social Media Analytics (3)

This course provides students with a comprehensive understanding of marketing and social media analytics and their applications in business. Students will learn how to use data analytics to improve marketing performance and gain insights into consumer behavior. The course will cover various marketing analytics techniques such as customer segmentation, customer lifetime value, and marketing mix modeling. Students will also learn how to use popular social media analytics tools such as Facebook Insights, Twitter Analytics, and Google Analytics.