Nov 04, 2024  
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2024-2025 Graduate Catalog

CO 632 - Strategic Communications & Social Media (3)

Strategic communication is the total effort and systemic efforts of an organization to inform, motivate, and connect with its various audiences. As social media and the immediacy of digital media takes over the news cycle, advertising platforms, and branding strategies a comprehensive understanding of how an organization can communicate effectively and how this is perceived by its internal and external audiences is essential for success. To communicate effectively using social platforms engaged with an audience, it is imperative to understand how social platform messaging is created and framed, how people respond to such messaging, and how to best deploy the plethora of emergent social driven communication channels to best advance organizational goals within this social space. SP.