Dec 04, 2024  
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2024-2025 Graduate Catalog

BA 641 - Marketing & Social Media Analytics (3)

This course provides students with a comprehensive understanding of marketing and social media analytics and their applications in business. Students will learn how to use data analytics to improve marketing performance and gain insights into consumer behavior. The course will cover various marketing analytics techniques such as customer segmentation, customer lifetime value, and marketing mix modeling. Students will also learn how to use popular social media analytics tools such as Facebook Insights, Twitter Analytics, and Google Analytics.