Nov 03, 2025  
2025-2026 Undergraduate Catalog 
    
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2025-2026 Undergraduate Catalog

MK 415 - Marketing Policy (3)

Through traditional case analysis and cutting-edge simulation technology, students learn to analyze firms’ strengths and weaknesses as well as external opportunities and challenges associated with the development, execution, evaluation, and redirection of marketing activities in a wide range of organizations; culminates in a real-world community engagement project. Prerequisite: MK 310 . 2015 CORE: Community Engagement. FA.