Dec 04, 2025  
2025-2026 Graduate Catalog 
    
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2025-2026 Graduate Catalog

CO 663 - Strategic Communications in Sports (3)

Students will explore the dynamic relationship between sports, media, and popular culture. Students will attend sporting events and assess media implications on societal issues including athletes as celebrities; Facebook, YouTube, Twitter, and new media impacts on sports coverage; the changing gender roles in sports; and the advertising sports business connection. FA.