Mar 18, 2026  
2016-2017 Undergraduate Catalog 
    
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2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

BU 411 - International Marketing (3)

A study of the special problems of businesses in analyzing the environment affecting selection, and development of international markets with respect to the firm’s resources and alternative foreign opportunities. Prerequisite: BU 310 . 2015 CORE: Global Studies.