Nov 21, 2024  
2016-2017 Graduate Catalog 
    
  Catalog Home
  Correspondence
  Academic Calendar
  General Information
  Student Development
  Student Policies
  Admissions
  Expenses, Payment, Refund Policies and Financial Aid
  Academic Information
  Academic Policies
  Graduate Programs
  Graduate Courses
  Administration & Graduate Faculty
  Campus Map
HELP
2016-2017 Graduate Catalog [ARCHIVED CATALOG]

MK 610 - Marketing Management (3)

An introduction to the fundamentals of marketing management and strategy formulation with special emphasis on segmenting markets and research, product, pricing, promotion, distribution and channel or place decisions. Prerequisite: EC 501 .