Dec 12, 2024  
2017-2018 Undergraduate Catalog 
    
  Catalog Home
  Correspondence
  Academic Calendar 2017-2018
  General Information
  Student Development
  Student Policies
  Admission
  Transfer Students
  Avila Advantage - School of Professional Studies
  Expenses, Payment, Refund Policies and Financial Aid
  Academic Information
  Academic Policies
  Core Curriculum
  Programs of Study
  Course Descriptions
  Administration & Undergraduate Faculty
  Campus Map
HELP
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

MK 313 - Promotion Strategy (3)

Examination of the variables of the promotional mix (advertising, publicity, personal selling and sales promotion) and their role in marketing processes. Focus is on managing both interpersonal and mass communications, including positioning issues, message strategies and creative appeals; media evaluation, selection, and placement; and the implementation of sales promotions. Prerequisite: MK 310 . FA.