Sep 16, 2021  
2018-2019 Undergraduate Catalog 
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

CO 415 - Integrated Brand Communication (3)

This course focuses on creating an integrated advertising, communications and branding plan in the real world, combining the right mix of communication tools to create solutions to reach and persuade a diversity of stakeholders. Attention is paid to new and emerging technologies, including satellite hook ups, video news releases, guerilla campaigns, and Internet communications. Students put their learning to work during the semester by developing a branding plan for a company or organization. Students learn to manage a budget, create a coherent mix of communications tactics, and work within a team environment. Meets the Capstone requirement for the School of Professional Studies Corporate Communication degree. Prerequisite: CO 235 . SP.