Jun 18, 2024  
2020-2021 Undergraduate Catalog 
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

Communication: Health Communication Digital Media Concentration, B.A.

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Communication (CO)

The Communication department provides a broad base of theoretical and practical coursework in the communications industry. In addition to completing the foundation courses and learning the use of technology across the field, students choose a concentration area to develop skills suited to their particular career interests. The program has audio and video production studios and a post-production suite and provides hands-on learning with The Talon news network.

Core Requirements

All students must complete the Avila University Core Curriculum as a part of their degree programs. The Core consists of a minimum of 39 credit hours that meet the requirements listed below. Please go to Core Curriculum  for more information and to view all Core classes.

Skills Level (7 credit hours)

Develops fundamental skills key for both academic and professional success.

  • Composition (3)
  • Communication (3)
  • First Year Seminar (1) - waived for transfer students

Liberal Arts Level (25 credit hours)

Provides diverse disciplinary lenses through which to examine the world. Concepts learned and viewpoints experiences at this level promote critical thinking and ethical decision-making with reference to real-life situations across the humanities, natural sciences, social sciences, and arts.

  • Arts (3)
  • History (3)
  • Literature/Rhetoric (3)
  • Mathematics (3)
  • Natural Science (4) - must include a lab
  • Philosophy (3)
  • Religious Studies (3)
  • Social Sciences (3)

Core Component Designations (6-12 credit hours)

Focuses on seeing beyond the self, immediate community, or chosen discipline. Designations include Interdisciplinary Studies, Global Studies, and Community Engagement, all of which call for application of learning across boundaries.

  • Interdisciplinary Studies (6)
  • Global Studies or Community Engagement (6)

Major Requirements

The candidate for the Bachelor of Arts degree must fulfill 120 credit hours which include all Core Requirements as stated in this catalog. Students must have a minimum grade of “C” for all Communication courses.

All majors are required to take the following foundation courses:

Healthcare Communication Requirements

The School of Visual and Communication Arts Healthcare Communication concentration will equip students with the tools necessary to design, produce, analyze, and evaluate media products, strategies, procedures, and content delivery for individuals, organizations, and corporations in the health-related industry. Whether creating health communication programs for needed populations, contextualizing healthcare issues for legislators, or educating patients on their healthcare rights, the healthcare industry is in need of communication professionals able to navigate media messages that will motivate and inform the general public.

Technology Requirement

Computer competency will be demonstrated by successful completion of:


In addition to the general degree requirements stated earlier in this university catalog, Communication majors will be expected to meet the following outcomes:

Outcome 1.

Demonstrate the ability to communicate effectively from diverse perspectives using oral, written, visual, and technological skills. (CO 181 , CO 182 , CO 225 , CO 235 , CO 331 )

Outcome 2.

Demonstrate an understanding of the theory and history of media and communication research. (CO 391 CO 427 , CO 436 , CO 452 , CO 415 )

Outcome 3.

Create innovative, real-world communication projects that persuade, inform, or entertain. (CO 425 , CO 427 , CO 415 CO 499 )

Outcome 4.

Demonstrate an ability to examine ethical decision-making from diverse perspectives. (CO 225 , CO 360 )


The outcomes for the Communication major are assessed through a combination of written and performance examinations, written and performance assignments, and a portfolio (Advertising/Public Relations, Sports Communication, Film & Digital Media) of completed projects. The portfolio reflects assignments completed throughout the course of the program. The portfolio is constructed in CO 499 - Senior Seminar (3)  and reviewed by communication faculty members and professionals in the communication community. The portfolio is formally presented at the end of the spring semester prior to graduation.

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