Strategic Communication Certificate

Required Courses (15 credit hours)

• BU 601 - Business, Government, & Society (3)
• CO 511 - Strategic Communication Theory (3)
• CO 552 - Strategic Communication & Leadership (3)
• CO 591 - Communication Theory & Research Methods (3)
• CO 632 - Strategic Communications & Social Media (3)
• MK 610 - Marketing Management (3)

Outcomes

• Effective Diverse Communication- Demonstrate the ability to communicate effectively from diverse perspectives using oral, written, visual, and technological skills.
• Historical and Theoretical Perspective- Demonstrate an understanding of the theory and history of media and communication research.
• Real-World Communication- Create innovative, real-world communication projects that persuade, inform, or entertain.
• Ethical Decision-making- Demonstrate an ability to examine ethical decision-making from diverse perspectives.

Assessment

The Communication Department will assess the outcomes for the graduate communication degree program through a combination of written and performance examinations and assignments in addition to self, peer, instructor, and communication faculty evaluations and reviews. These outcomes will be outlined in detail in individual course syllabi. The school internally sets benchmarks for assessment.

Note:

Students in the Certificate Program will be considered part of the Master of Arts in Strategic Communication program.