Apr 18, 2024  
2022-2023 Undergraduate Catalog 
    
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing, B.S.B.A.


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The 120 credit hour Business Administration, B.S.B.A. degrees in the School of Business provides students with professional knowledge and basic skills necessary to assume positions of administrative responsibility in a wide variety of areas. This is undertaken with an orientation toward the moral aspects and the consequences of one’s actions. The School of Business seeks to provide mechanisms and reinforcement for students to engage actively in meaningful experiences beyond the classroom setting.

Avila University is accredited by the IACBE (International Accreditation Council for Business Education) to offer the Bachelor of Science degree in Accounting, the Bachelor of Science in Business Administration degrees, and the Master in Business Administration degrees in the School of Business.*

Majors within the School of Business are:

Core Curriculum: 38 - 51 credit hours


Please review the Core Curriculum  page for course options.

Required Core Courses


Students completing Business degree must take the following courses as part of the liberal arts core regardless of whether the core is otherwise met:

Liberal Arts, Mathematics

Liberal Arts, Social Science

Electives (minimum of 22 credit hours)


Technology Requirement


Computer competency will be demonstrated by successful completion of EC 240  and EC 241  within the major.

School of Business


The 120-hour Bachelor of Science in Business Administration degrees in the School of Business provides students with professional knowledge and basic skills necessary to assume positions of administrative responsibility in a wide variety of areas. This is undertaken with an orientation toward the moral aspects and the consequences of one’s actions. The School of Business seeks to provide mechanisms and reinforcement for students to engage actively in meaningful experiences beyond the classroom setting.

Avila University is accredited by the IACBE (International Accreditation Council for Business Education) to offer the Bachelor of Science degree in Accounting, the Bachelor of Science in Business Administration degrees, and the Master in Business Administration degrees in the School of Business.*

B.S.B.A. majors within the School of Business are:

School of Business Academic Policies


The candidate for a degree through the School of Business must follow all policies listed below and fulfill all requirements for the School of Business and the candidate’s chosen major. Prior to formal admission to the School of Business, students should seek advice from their academic advisor.

Candidates should review additional policies regarding progress in School of Business degree programs here .

Degree Requirements


Completion of at least 120 semester hours with a minimum grade point average of 2.0 (average grade of “C”), at least 27 semester hours in one major subject area with at least 21 semester hours in courses numbered 200 or above, at least 12 upper-division semester hours in the major at Avila, and no more than 60 hours of School of Business courses. Business courses that are cross-listed are counted against the 60-hour limit regardless of the division designation under which credit is granted. The final 30 hours must be completed at Avila University.

4 + 1 MBA Early Admission


The School of Business offers an early admission option to outstanding undergraduate business students. This option to be admitted early to the MBA programs allows students to earn the bachelor’s and master’s degree in as few as five years. Prospective students are eligible to apply after completion of at least 55 credit hours and once admitted, can begin taking graduate courses after 75 credit hours are earned. Interested students should submit an application for admission to the School of Business. See the graduate catalog (MBA program) for more details.  ​

Double Majors


Students wishing to pursue a second major within the School of Business may choose from the following:

Outcomes


The School of Business has outcomes expected of students graduating with the Bachelor of Science in Business Administration in any business major.

These are:

Outcome 1.

Be able to use deductive and inductive reasoning to solve business problems.

Outcome 2.

Be able to effectively research a subject and present the findings both orally and in writing.

Outcome 3.

Student has demonstrated interpersonal skills.

Outcome 4.

Be able to apply knowledge about the economic, legal, and interpersonal environment in the creation and management of the organization.

Marketing Outcomes


In addition to the outcomes listed above for all students graduating with a Bachelor of Science in Business Administration degree, the Marketing major has these additional outcomes.

Outcome 1.

Understand the importance of strategic marketing and complete a real-world marketing project. (MK 415 , MK 313 , MK 417 )

Outcome 2.

Demonstrate knowledge of the marketing mix and marketing research/technology principles in domestic and international contexts. (MK 417 , MK 411 , MK 415 )

Outcome 3.

Be aware of ethical marketing practices. (MK 310 , MK 417 )

Assessment


The assessment methodologies and results for every major’s outcomes and ETS exam results may be found on the Avila website under the School of Business/Accreditation.

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