Apr 19, 2024  
2022-2023 Undergraduate Catalog 
    
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2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

Communication, B.A.

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The 120 credit hour Communication degree provides a broad base of theoretical and practical coursework in the communications industry. In addition to completing the foundation courses and learning the use of technology across the field, students choose a concentration area to develop skills suited to their particular career interests. The program has audio and video production studios and a post-production suite and provides hands-on learning with real world experiences.

Healthcare Communication concentrations will equip students with the tools necessary to design, produce, analyze, and evaluate media products, strategies, procedures, and content delivery for individuals, organizations, and corporations in the health-related industry. Whether creating health communication programs for needed populations, contextualizing healthcare issues for legislators, or educating patients on their healthcare rights, the healthcare industry is in need of communication professionals able to navigate media messages that will motivate and inform the general public.

Core Curriculum: 38 - 51 credit hours

Please review the Core Curriculum  page for course options.

Required Core Courses

Students in the Communication major must take the following course as part of the liberal arts core requirements regardless of whether the core is otherwise met:

Liberal Arts, Arts

Liberal Arts, Social Science

Art & Communication Foundations (30 - 33 credit hours)

Students must have a minimum grade of “C” for all Communication courses.

All majors are required to take the following foundation courses:

Communications Core Requirements (6 credit hours)

Communication Concentrations

Students in the Communication major must choose one of the following concentrations to complete their degree program.

Advertising & Public Relations Concentration (28 credit hours)

Students interested in a career in public relations/advertising in a corporate, non-profit, healthcare, or entrepreneurial setting, or in a graduate program in communication studies or business, are required to complete the following courses:

Film & Digital Media Concentration (27 credit hours)

Students interested in a career in film or video production, editing and sound design, digital storytelling, or graduate studies in mass communication or film are required to complete the following courses in addition to the above Foundation courses:

Health Communication Advertising & Public Relations Concentration (28 credit hours)

Health Communication Digital Media Concentration (28 credits)

Sports Communication Concentration (24 credit hours)

Students interested in a career in sports marketing, promotion, advertising, event planning, or sports broadcasting are required to complete the following courses in addition to the above Foundation courses:

Electives (minimum of 9 credit hours)

Technology Requirement

Computer competency will be demonstrated by successful completion of AR 271 /CO 271  within the major.

Outcomes

In addition to the general degree requirements stated earlier in this university catalog, Communication majors will be expected to meet the following outcomes:

Outcome 1.

Demonstrate the ability to communicate effectively from diverse perspectives using oral, written, visual, and technological skills. (CO 181 , CO 182 , CO 225 , CO 235 , CO 331 )

Outcome 2.

Demonstrate an understanding of the theory and history of media and communication research. (CO 391 , CO 427 , CO 436 , CO 452 , CO 415 )

Outcome 3.

Create innovative, real-world communication projects that persuade, inform, or entertain. (CO 425 , CO 427 , CO 415 , CO 499 )

Outcome 4.

Demonstrate an ability to examine ethical decision-making from diverse perspectives. (CO 225 , CO 360 )

Assessment

The outcomes for the Communication major are assessed through a combination of written and performance examinations, written and performance assignments, and a portfolio (Advertising/Public Relations, Sports Communication, Film & Digital Media) of completed projects. The portfolio reflects assignments completed throughout the course of the program. The portfolio is constructed in CO 499 - Senior Seminar (3)  and reviewed by communication faculty members and professionals in the communication community. The portfolio is formally presented at the end of the spring semester prior to graduation.

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