Marketing Certificate

Required Courses (9-12 credit hours)

9 - 12 credit hours required of the following courses:

• MK 610 - Marketing Management (3)

• (required if no undergraduate marketing degree)

•  

• MK 615 - Marketing Strategy (3)
• MK 617 - Marketing Analysis (3)
• MK 620 - Digital Marketing Communication (3)

Graduate Certificate Admissions Policy

Please see the Admissions  page of this catalog. In addition to those requirements, applicants must also meet the following requirements:

• a Master’s Degree from an accredited institution in any discipline; or
• an undergraduate degree from an accredited institution in any discipline.

Applicants must hold an undergraduate degree to be eligible for admission. While there is no GPA requirement for entry, students must earn a grade of “B” or higher in every course. Failure to meet this requirement will result in dismissal from the certificate program.

Professional Conduct

Students in the program are expected to conduct themselves as professionals-in-training both inside and outside the virtual classroom. We encourage and expect students to treat others (including classmates and instructors) with sensitivity and dignity. Impairment, incompetence, ethical misconduct, and/or problematic behavior may be identified and addressed in a variety of ways and by a variety of persons, including but not limited to students, faculty, supervisors, clients, and/or members of the community. If student behaviors or attitudes are egregious, he or she may be dismissed immediately. If student behaviors or attitudes are less dire, they will be addressed in a confidential meeting with the student’s faculty advisor and/or Dean of the College of Professional Schools who will make a plan for remediation in an articulated time frame. At the end of the stated period, during which time the students would be placed on probation, he or she could return to Student in Good Standing status, continue on probation, or be dismissed depending upon the ability to successfully complete the corrective action. Students may appeal this process at any time.

Outcomes

Outcome 1.

Demonstrate the ability to synthesize and integrate all of the functional areas of business and apply this knowledge to leadership positions in the workplace.

Outcome 2.

Understand the effects of globalization on business operation.

Assessment

The outcomes for the graduate business certificate programs will be assessed through a combination of written examinations and assignments and skills-based practice. These outcomes will be outlined in detail in individual course syllabi.