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Nov 26, 2024
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2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]
Strategic Communication, B.A.
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A degree in Strategic Communication will expose students to the techniques and skill sets required to create purposeful information and share it, both on an interpersonal and organizational level using established industry techniques and tactics. The Strategic Communication degree builds a broad understanding of the need for and interplay of media and society while it instills a grounded understanding of how to engage all organizational stakeholders in developing effective messaging strategies using the full range of media, advertising, marketing, public relations, and branding initiatives based in persuasion theory and best practices. This program offers a valuable asset to virtually any organization or business as it is designed to be flexible for working professionals. The courses are delivered in a convenient and flexible online format.
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Core Requirements
All students must complete the Avila University Core Curriculum as a part of their degree programs. The Core consists of a minimum of 39 credit hours that meet the requirements listed below. Please go to Core Curriculum for more information and to view all Core classes.
Skills Level (7 credit hours)
Develops fundamental skills key for both academic and professional success.
- Composition (3)
- Communication (3)
- First Year Seminar (1) - waived for transfer students
Liberal Arts Level (25 credit hours)
Provides diverse disciplinary lenses through which to examine the world. Concepts learned and viewpoints experiences at this level promote critical thinking and ethical decision-making with reference to real-life situations across the humanities, natural sciences, social sciences, and arts.
- Arts (3)
- History (3)
- Literature/Rhetoric (3)
- Mathematics (3)
- Natural Science (4) - must include a lab
- Philosophy (3)
- Religious Studies (3)
- Social Sciences (3)
Core Component Designations (6-12 credit hours)
Focuses on seeing beyond the self, immediate community, or chosen discipline. Designations include Interdisciplinary Studies, Global Studies, and Community Engagement, all of which call for application of learning across boundaries.
- Interdisciplinary Studies (6)
- Global Studies or Community Engagement (6)
Major Related Requirements (6 credits)
Strategic Communication Foundation
Major Requirements (39 credits)
Technology Requirement
Computer competency will be demonstrated by successful completion of the following course:
Outcomes
In addition to the university-wide outcomes, all graduates from the Institute for Professional Studies will demonstrate the following outcomes:
Outcome 1.
Develop and analyze innovative solutions for problems using critical and creative reasoning. (BU 321 , BU 322 , EC 202 /EC 203 , EC 240 )
Outcome 2.
Demonstrate the ability to clearly communicate in professional settings using effective interpersonal, teamwork, cultural, presentational, and writing skills. (CO 212 , CO 213 , CO 312 , CO 321 )
Outcome 3.
Demonstrate an understanding of ethical frameworks and theories and how to apply them in professional situations. (BU 305 , CO 212 , CO 321 )
Outcome 4.
Demonstrate the ability to use technology in managing organizations. (CO 213 , EC 240 )
Strategic Communication Outcomes
Outcome 1.
Understand the theory of persuasion and rhetoric (CO 225 , CO 235 , CO 415 ).
Outcome 2.
Communicate an organization’s message (CO 317 , CO 331 , CO 415 ).
Outcome 3.
Use technology to communicate messages (BU 310 , CO 235 , CO 415 ).
Assessment
Summative outcomes for the Studies program are assessed through a combination of written and performance examinations, written and performance assignments, and a portfolio of completed projects. The portfolio reflects assignments completed throughout the course of the program. The portfolio is constructed in CO 499 Senior Seminar and reviewed by communication faculty members and professionals in the communication community. The portfolio is formally presented at the end of the semester prior to graduation.
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