Marketing Certificate

Graduate Business Certificates

The Avila Graduate Business Certificate programs is an ideal way to expand your undergraduate course work or add additional certification to your MBA. Certificates are available in five graduate areas:

• Accounting Certificate  (requires undergraduate accounting)
• Finance Certificate  
• Healthcare Administration Certificate  
• Management Certificate  
• Marketing Certificate  

Please see the Admissions  page of this catalog. In addition to those requirements, applicants must also meet the following requirements:

• College Algebra with a minimum grade of “C”;
• a Master’s Degree from an accredited institution in any discipline; or
• an undergraduate degree from an accredited institution in any discipline with a cumulative grade point average of 3.0 or greater for their last 60 hours of academic work.

Provisional admission may be granted to undergraduate students who have graduated from an accredited institution but do not meet the minimum GPA criteria. In order to gain full admission, they must receive a grade of “B” or better on all courses marked with ** in their respective certificate programs.

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Marketing Certificate (9-15 credit hours)

9 - 15 credit hours required of the following courses:

• MK 610 - Marketing Management (3) **

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• MK 611 - International Marketing (3) or
• MK 613 - Integrated Marketing Communication (3)

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• MK 615 - Marketing Strategy (3)
• MK 617 - Marketing Analysis (3)
• MK 620 - Digital Marketing Communication (3)

Outcomes

Outcome 1.

Demonstrate the ability to synthesize and integrate all of the functional areas of business and apply this knowledge to leadership positions in the workplace.

Outcome 2.

Understand the effects of globalization on business operation.

Assessment

The assessment methodologies and results for each certificate’s outcomes may be found on the Avila website under the School of Business/Accreditation.