Apr 20, 2024  
2016-2017 Undergraduate Catalog 
2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

Corporate Communication, B.A.

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The candidate for the Bachelor of Arts degree in Corporate Communication offered through the Avila Advantage program must complete all the University general degree requirements.  It is open to students who meet the requirements for admissions to the Avila Advantage Program .

Major Requirements

Requirement 1.

Fulfill all the requirements for a degree as stated in this catalog.

Requirement 2.

Complete the Core Curriculum  requirements as stated in this catalog.

Requirement 3.

Students must achieve a minimum grade of “C” in all courses required for the major.

Requirement 4.

The major specifically requires that the following core courses be included within each candidate’s curriculum:

Technology Requirements

Computer competency will be demonstrated by successful completion of HC 456 /NU 456 


Graduates for the Bachelor of Arts degree in Corporate Communication will be able to:

Professional Studies Outcomes

Outcome 1.

Develop and analyze innovative solutions for problems using critical and creative reasoning (BU 321 , BU 322 ).

Outcome 2.

Demonstrate the ability to clearly communicate in professional settings using effective interpersonal, teamwork, cultural, presentational and writing skills (CO 212 , CO 213 , CO 312 , CO 321 , EN 112 ).

Outcome 3.

Demonstrate an understanding of ethical frameworks and theories and how to apply them in professional situations (CO 212 , CO 321 , PL 255 ).

Outcome 4.

Demonstrate the ability to use technology in managing organizations (CO 213 , EC 240 ).

Corporate Communication Outcomes

Outcome 1.

Understand the theory of persuasion and rhetoric (CO 225 , CO 235 ).

Outcome 2.

Communicate an organization’s message (CO 317 , CO 331 ).

Outcome 3.

Use technology to communicate messages (BU 310 , CO 235 , CO 415 ).


Summative outcomes for the Corporate Communication degree in the Avila Advantage program are assessed through a written branding plan and an oral presentation of that plan to outside professionals in the capstone course (CO 415 ). The Summative assessment occurs yearly. Formative outcomes are assessed in individual courses as students move through the program.

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