Nov 21, 2024  
2024-2025 Undergraduate Catalog 
    
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2024-2025 Undergraduate Catalog

MK 313 - Promotion Strategy (3)

Examination of the variables of the promotional mix (advertising, publicity, personal selling, and sales promotion) and their role in marketing processes. Focus is on managing both interpersonal and mass communications, including positioning issues, message strategies, and creative appeals; media evaluation, selection, and placement; and the implementation of sales promotions. Prerequisite: MK 310 . FA.