Sep 18, 2024  
2024-2025 Undergraduate Catalog 
    
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2024-2025 Undergraduate Catalog

MK 411 - International Marketing (3)

A study of the special problems of businesses in analyzing the environment affecting selection and development of international markets with respect to the firm’s resources and alternative foreign opportunities. Prerequisite: MK 310 . 2015 CORE: Global Studies. FA.