Nov 21, 2024  
2024-2025 Undergraduate Catalog 
    
2024-2025 Undergraduate Catalog

MK 411 - International Marketing (3)

A study of the special problems of businesses in analyzing the environment affecting selection and development of international markets with respect to the firm’s resources and alternative foreign opportunities. Prerequisite: MK 310 . 2015 CORE: Global Studies. FA.