Mar 13, 2025  
2024-2025 Undergraduate Catalog 
    
  Catalog Home
  Correspondence
  Academic Calendar
  General Information
  Student Development
  Student Policies
  Admissions
  Transfer Students
  College of Innovative Professional & Graduate Studies
  Expenses, Payment, Refund Policies and Financial Aid
  Academic Information
  Academic Policies
  CORE 42
  Core Curriculum
  Programs of Study
  Course Descriptions
  Administration & Undergraduate Faculty
  Campus Map 2024
HELP
2024-2025 Undergraduate Catalog

MK 420 - Digital Marketing Communication (3)

Analysis of the techniques, methods, and technologies utilized by managers and entrepreneurs in digital, social, and mobile marketing strategies at various stages of product/brand life cycle. Prerequisite: MK 310 . SU.