Mar 28, 2024  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing, B.S.B.A.


School of Business


Majors:

The School of Business provides students with professional knowledge and basic skills necessary to assume positions of administrative responsibility in a wide variety of areas. This is undertaken with an orientation toward the moral aspects and the consequences of one’s actions. The School of Business seeks to provide mechanisms and reinforcement for students to engage actively in meaningful experiences beyond the classroom setting. The majors offered for the Bachelor of Science in Business Administration are accredited by the International Assembly for Collegiate Business Education.

Core Requirements


All students must complete the Avila University Core Curriculum as a part of their degree programs. The Core consists of a minimum of 39 credit hours that meet the requirements listed below. Please go to Core Curriculum  for more information and to view all Core classes.

Core Foundations (9-11 credit hours)


Foundations requirements provide the basic skills essential for effective participation in other classes as well as the professional world.

Core Pillars & Levels (30 credit hours)


Pillars and Levels requirements address the breadth of knowledge expected of a liberal arts education and challenges students to integrate prior knowledge and create new ideas through higher levels of coursework.

Cross-Application Note: All courses that meet a Pillar also meet a Level and may meet a Designation requirement. Some courses taken for major and/or minor requirements may also meet Core requirements.

CORE CURRICULUM OBJECTIVES
    Social Justice & Civic Life Pillar 
(6 credit hours required)

Creativity & Culture Pillar
(6 credit hours required)

Belief & Reason Pillar
(6 credit hours required)
Explorations of Nature Pillar 
(6 credit hours required)

24 credit hours required 

 

 

 

 

 

 

 

 

 

 

 

ACQUIRE LEVEL        
TRANSFORM LEVEL        
6 credit hours required CONTRIBUTE LEVEL

 

 

     

Core Designations


Core Component Designations requirements incorporate assignments and experiences focused on developing and deepening student understanding to prepare students for responsible lifelong contributions to the global community.

CORE Designations

Interdisciplinary Studies (IS)

(9 credit hours)

Global Studies (GS)    

(9 credit hours)     

Community Engagement (CE)    

(3 credit hours) 

 

 

 

 

 

 

Transfer Students


The Core Component Designations requirement for transfer students is determined by the number of credit hours transferred to Avila University. Please see the Transfer Students  page within this catalog.

Cross-Application


As noted above, courses can have multiple designations and thus meet multiple requirements at once.

Example: BI 215 - Humans & the Environment (3)  meets all of the following requirements:

  • Belief & Reason Nature Pillar
  • Transform Level
  • Global Studies (GS) Designation
  • Major Requirement

School of Business Academic Policies


The candidate for a degree through the School of Business must follow all policies listed below and fulfill all requirements for the School of Business and the candidate’s chosen major. Prior to formal admission to the School of Business, students should seek advice from their academic advisor.

Candidates should review additional policies regarding progress in School of Business degree programs here .

Degree Requirements


Completion of at least 120 semester hours with a minimum grade point average of 2.0 (average grade of “C”), at least 27 semester hours in one major subject area with at least 21 semester hours in courses numbered 200 or above, at least 12 upper-division semester hours in the major at Avila, and no more than 60 hours of School of Business courses. Business courses that are cross-listed are counted against the 60-hour limit regardless of the division designation under which credit is granted. The final 30 hours must be completed at Avila University.

Prerequisites to Upper-Division Hours


A student intending to major in a Business field must successfully complete (with a grade of “C” or better) the following courses before taking any 300 or 400 level course. (BL 305 - Legal Aspects of Business I (3)  is the only exception to this.)

University Core Curriculum  

School of Business Core Curriculum

Major Related Requirements


Candidates must complete the following courses as a part of each candidate’s core curriculum with a minimum grade of “C” or better:

Technology Requirement


Computer competency will be demonstrated by successful completion of:

Outcomes


The School of Business has outcomes expected of students graduating with the Bachelor of Science in Business Administration in any business major.

These are:

Outcome 1.

Be able to use deductive and inductive reasoning to solve business problems.

Outcome 2.

Be able to effectively research a subject and present the findings both orally and in writing.

Outcome 3.

Student has demonstrated interpersonal skills.

Outcome 4.

Be able to apply knowledge about the economic, legal, and interpersonal environment in the creation and management of the organization.

Marketing Outcomes


In addition to the outcomes listed above for all students graduating with a Bachelor of Science in Business Administration Degree, the Marketing major has these additional outcomes.

Outcome 1.

Understand the importance of strategic marketing and complete a real-world marketing project. (MK 415 , MK 313 , MK 417 )

Outcome 2.

Demonstrate knowledge of the marketing mix and marketing research/technology principles in domestic and international contexts. (MK 417 , MK 411 , MK 415 )

Outcome 3.

Be aware of ethical marketing practices. (MK 310 , MK 417 )

Assessment


The assessment methodologies and results for every major’s outcomes and ETS exam results may be found on the Avila website under the School of Business/Accreditation.

Double Majors


Students wishing to double major may do so from any combination of two of the following majors:

18 unique hours are required from each major.