Nov 03, 2024  
2024-2025 Undergraduate Catalog 
    
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2024-2025 Undergraduate Catalog

Marketing, B.A.

The 120-credit hour Bachelor of Arts in Marketing degree provides students with professional knowledge and basic skills necessary to assume positions of administrative responsibility in a wide variety of areas. This is undertaken with an orientation toward the moral aspects and the consequences of one’s actions. The School of Business seeks to provide mechanisms and reinforcement for students to engage actively in meaningful experiences beyond the classroom setting.

Core Curriculum: 38 - 51 credit hours

Please review the Core Curriculum  page for course options.

Marketing Degree Requirements (60 credit hours)

Electives (minimum of 25 credit hours)

Technology Requirement

Computer competency will be demonstrated by successful completion of CS 210  within the major.

Outcomes

Students graduating with a Bachelor of Arts in Marketing will meet the following outcomes:

Outcome 1.

Be able to use deductive and inductive reasoning to solve business problems.

Outcome 2.

Be able to effectively research a subject and present the findings both orally and in writing.

Outcome 3.

The student has demonstrated interpersonal skills.

Outcome 4.

Be able to apply knowledge about the economic, legal, and interpersonal environment in the creation and management of the organization.

Outcome 5.

Understand the importance of strategic marketing and complete a real-world marketing project. (MK 415 , MK 417 )

Outcome 6.

Demonstrate knowledge of the marketing mix and marketing research/technology principles in domestic and international contexts. (MK 411 , MK 415 , MK 417 )

Outcome 7.

Be aware of ethical marketing practices. (MK 310 , MK 417 )

Assessment

Summative outcomes for the Bachelor of Arts in Marketing are assessed through a written business plan and an oral presentation of that plan to outside professionals in the capstone course (BU 498 ). Formative outcomes are assessed in individual courses as students move through the program. Each year data is gathered for one of the two outcomes. Faculty review both signature assessments in each course and results from the capstone experience.