Marketing, B.A.

Core Curriculum: 38 - 51 credit hours

Please review the Core Curriculum  page for course options.

Marketing Degree Requirements (60 credit hours)

• AC 201 - Principles of Accounting I (3)
• AC 202 - Principles of Accounting II (3)
• BL 305 - Legal Aspects of Business I (3)
• BU 498 - Writing a Business Plan (3)
• CO 312 - Writing Plans & Proposals (3)
• CS 210 - Navigating the Digital Society (3)
• EC 202 - Principles of Microeconomics (3)
• EC 203 - Principles of Macroeconomics (3)
• EC 240 - Statistical Analysis (3)
• EN 112 - Composition II: Rhetorical Argument (3)
• FI 330 - Finance (3)
• MG 321 - Management (3)
• MK 310 - Marketing (3)
• MK 312 - Consumer Behavior (3)
• MK 316 - Personal Selling (3)
• MK 411 - International Marketing (3)
• MK 415 - Marketing Policy (3)
• MK 417 - Marketing Research (3)
• MK 420 - Digital Marketing Communication (3)
• PY 101 - General Psychology (3)

Electives (minimum of 25 credit hours)

Technology Requirement

Computer competency will be demonstrated by successful completion of CS 210  within the major.

Outcomes

Students graduating with a Bachelor of Arts in Marketing will meet the following outcomes:

Outcome 1.

Be able to use deductive and inductive reasoning to solve business problems.

Outcome 2.

Be able to effectively research a subject and present the findings both orally and in writing.

Outcome 3.

The student has demonstrated interpersonal skills.

Outcome 4.

Be able to apply knowledge about the economic, legal, and interpersonal environment in the creation and management of the organization.

Outcome 5.

Understand the importance of strategic marketing and complete a real-world marketing project. (MK 415 , MK 417 )

Outcome 6.

Demonstrate knowledge of the marketing mix and marketing research/technology principles in domestic and international contexts. (MK 411 , MK 415 , MK 417 )

Outcome 7.

Be aware of ethical marketing practices. (MK 310 , MK 417 )

Assessment

Summative outcomes for the Bachelor of Arts in Marketing are assessed through a written business plan and an oral presentation of that plan to outside professionals in the capstone course (BU 498 ). Formative outcomes are assessed in individual courses as students move through the program. Each year data is gathered for one of the two outcomes. Faculty review both signature assessments in each course and results from the capstone experience.